Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners.

Cohen brings experience across fitness, lifestyle, technology, and retail to Echelon at a time of growth for the company.

“This is an unbelievably exciting time for connected fitness, and Echelon is a true market leader in this category,” said Cohen. “I’ve been passionate about the fitness and wellness industry for decades and am excited to partner with the team at Echelon as they embark on this new phase of growth.”

Starting in connected bikes, Echelon has evolved to produce product lines across bikes, treadmills, rowers, and mirrors and form content partnerships with Pitbull and Disney. It has received funding from Goldman Sachs and UTA to grow its platform. Cohen will work with the board to advise the executive management team on strategic decisions and overall direction for the company and brand.

“We were fortunate enough to connect with Gabby through both members at Goldman Sachs and North Castle, in collaboration with the Women on Boards Project,” said Lou Lentine, CEO, Echelon Fitness. “Her expertise across branding, subscription-based services, category expansion, and retail/apparel are exactly what we are looking for as we continue to grow our brand footprint.”