Ecco has hired industry veteran Mike McHugh as technical field representative overseeing the company’s innovative Tech Van, clinic and demo day initiatives created to enhance consumer and retail awareness. McHugh most recently worked as an associate with Dick Sporting Goods. He also held positions with TaylorMade-adidas Golf, Pro Golf Discount and Trilogy Golf Club (Redmond, WA).

Ecco said Mchugh, with more than 12 years golf retail and merchandising experience, will work closely with Ecco corporate staff and sales representatives to increase sales through various grassroots promotions. He will also help educate staff at key retailers, focusing on the features, advantages and benefits of Ecco’s premium materials, “Freedom Fit” system and unique, Direct-Injection manufacturing process.

“Mike’s extensive industry knowledge makes him a perfect fit for this position,” says C.B. Tuite, General Sales Manager, Ecco USA Golf Division. “His familiarity with retail operations coupled with his ability to engage and energize consumers is a highly effective combination for furthering sales and outreach. By understanding the needs of golf professionals and floor staff, he can work closely with them to provide product training clinics and generate excitement for the brand.”

A seasoned professional with numerous accolades to his credit, he holds a Bachelor of Science in agribusiness from Arizona State University.

“This is a fantastic opportunity to draw upon my previous experience and create strong relationships with Ecco’s great retail partners,” says McHugh. “There is no question that Ecco is the industry leader in comfort, style and performance, and Im proud to deliver that message to both consumers and key accounts.”