Eastpak, which is owned by VF Corp., announced its relaunch into North America. This comes after several years strategically focused on European and APAC regions.
Eastpak President Nina Flood has focused on growth in the Americas after initially entering the region through global e-commerce sites like ASOS and SSENSE and other high-end retail. Under Flood’s direction, Eastpak is fully platformed in the U.S. with the launch of us.eastpak.com.
Appointed to the Eastpak role in 2020, Flood previously served as president of Kipling Americas and, prior to that, VP of strategy and marketing at Nautica in her 17 years at VF Corp. In early 2021, Flood also took the helm of the JanSport brand in addition to Eastpak. She now leads both brands globally.
“Consumers have been clamoring for Eastpak in the North Americas, which led to launching our new website and opening new retail channels,” said Flood. “It’s amazing to see the potential for Eastpak as new consumers discover the brand, and loyal ones can now get it much more quickly and easily through domestic retail.”
Eastpak’s goals include an expanded presence in key U.S. and Canadian fashion and lifestyle retailers.
Photo courtesy Eastpak, Nina Flood
