Cycling training platform TrainerRoad announced the hiring of Madelein Van Zyl as its chief financial officer, Stephanie Simons as vice president of engineering and the opening of an international office in Stellenbosch, South Africa.

All of the moves support TrainerRoad’s goal to strengthen leadership, expand the company’s offerings and continue developing cutting-edge, data-driven training systems for cyclists and triathletes.

“We are thrilled to officially announce the hiring of Madelein and Stephanie,” TrainerRoad CEO, Nate Pearson said. “Both have a proven track record of leading highly functional teams and bring a wealth of experience in their respective fields. Madelein and Stephanie will no doubt make TrainerRoad a better, more capable company, allowing us to develop the best possible products for the athletes we serve.”

Van Zyl is an experienced international accounting and financial management professional and leader for companies across software as a service (SaaS), banking, financial services, and audit sectors. Van Zyl joins TrainerRoad to oversee the company’s finances reporting directly to its Pearson.

“It is an honor to join TrainerRoad as the new CFO,” Van Zyl Said. “I’m thrilled to bring my international finance and SaaS experience to help TrainerRoad continue to grow and expand into new endeavors and markets. The new office in Stellenbosch will be an incredible asset as TrainerRoad begins to make its way into the hands of both U.S.-based and international athletes.”

Simons brings nearly 30 years of UI/UX design, web development and leadership experience to TrainerRoad. Before joining, she served in multiple roles including director of engineering at Drip, an eCommerce marketing automation company. Simons will oversee the management of TrainerRoad’s engineering team, with emphasis on expanding strengths-based leadership, talent diversity and career growth opportunities within the company.

“I’m excited to step into the VP of Engineering role here at TrainerRoad and lead the incredible engineering team,” Simons said. “Beyond developing best-in-class athlete experiences for the TrainerRoad app, I am most excited to help foster a culture of excellence, diversity and growth within the company. As the engineering team grows, I hope to bring in more talent with diverse backgrounds and create roles within the team that elevate their unique strengths and talents.”

Photo courtesy TrainerRoad