Easton-Bell Sports, Inc. has promoted Kyle Horn to VP-Marketing, Team Sports.


Horn, who joined the company in October 2006 as Director of Marketing-Baseball/Softball & Hockey, will be charged with increasing visibility within the marketplace, invigorating marketing strategies/programs and leveraging the strength of industry-leading product lines for both Easton Sports and Riddell Sports.


“Within just two years, Kyle has created his own niche within Easton and done an outstanding job,” said Easton-Bell Sports CEO Paul Harrington. “He’s helped to stream-line our internal operations and build the image, branding and presence both in traditional and non-traditional markets, with an emphasis on digital opportunities that allow for true consumer interaction.”

In his new role, Horn will work directly with Harrington on corporate marketing initiatives in addition to reporting to business unit leaders Mike Zlaket, EVP & GM-Easton Baseball/Softball; Geoff Sadowy, EVP & GM-Easton Hockey & International Sales; and Dan Arment, President-Riddell Football, for their respective businesses.


Prior to joining Easton-Bell Sports, Horn held various marketing positions, including the VP of Account and Business Development at The Ballpark and the Director of Business Development for Point Zero.