Eastern Mountain Sports will open a new SoHo location at the corner of Spring and Broadway in May. The 18,097 square-foot store triples the size of its former location. The store showcases apparel and gear for backpacking, camping, climbing, hiking, snowshoeing, kayaking and skiing. In addition, for the first time, the store will offer a selection of commuter bikes by Jamis and Masi, popular additions for the urban cycling community, and a full-service bike shop.

New signature services include expert bike technicians, foot gurus for personalized fittings, a first-time paddlesport section for recreational and whitewater consumers, and a comprehensive travel-planning library. The grand opening celebration is May 8-10, 2009, during which a portion of the weekend proceeds will be donated to the New York City Outward Bound.

“This new store is designed especially to meet the unique demands of urban dwellers passionate about the outdoors,” said Will Manzer, CEO and president of Eastern Mountain Sports.”With the economy providing challenges for everyone, we have the essential tools to help consumers to get outside, de-stress and to enjoy the ‘free’ outdoors.”