Eastern Mountain Sports signed a deal to replatform its Web store on GSI Commerce’s ecommerce technology solution. The new EMS online store is scheduled to launch this fall. In addition, Eastern Mountain Sports will open a new SoHo location at the corner of Spring and Broadway in May. The 18,097 square-foot store triples the size of its former location.


New services at this location include bike technicians, foot “gurus” for personalized fittings, a first-time paddlesports section for recreational and whitewater consumers, and a comprehensive travel-planning library.

The grand opening celebration is May 8-10, 2009, during which a portion of the weekend proceeds will be donated to the New York City
Outward Bound.