Eagles Nest Outfitters, which makes packable, camping hammocks and hammock accessories, launched a new, sleek Web site to complement its expanding product line up just in time for the beginning of the holiday shopping season.
The updated site, built by Tayloe Gray Kristof, features an entirely new interactive platform with sleek aesthetics. Aside from purchasing products, the site offers customers a richer buying experience with the introduction of ENOpia, a virtual hangout space users can navigate through by exploring ENOs social media pages, blog, photo contest, Lotus Lounge, and Brand Ambassador Program.
Of course we want customers to want to buy our hammocks, but we also want them to enjoy the brand that is ENO, said co-owner and president of ENO, Peter Pinholster. ENOpia is a fun bubble customers can connect with other hammock users in and communicate their experiences.
The innovative Web site also offers their very first mobile design giving customers the chance to browse on any device, an increasingly important market to appeal to. Features include responsive design that adapts automatically to any size screen, and a continuous social media real-time tracker.
Loaded with updated graphics, new images, layouts, and scrolling, users can also view multiple views of products and video set up information. The site also showcases the companys focus on responsibility and ethics with new Giving Back and Responsible Hammocking pages with hopes to encourage a new generation of responsible hammockers.
This is more than a Web site redesign, Lane Nakaji, ENOs General Manager said. Its a new digital experience to reward our customers and to get them coming back time after time.
Reflecting the brands simplistic yet effective design ethos, the design is part of a larger update to their visual assets, all with the hopes the buying experience is as relaxing as possible; something encouraged when using an ENO hammock.
