E.dye Waterless Color System, based in Portand, OR, has hired Simon Thayil as color director.
“Simon has a clear vision for the future of color management, away from the current insanity of visual color matching and into a future based on data,” said Michael Murphy, global sales & marketing director.
Thayil’s previous experience includes serving as director of color at Under Armour, and color management responsibilities at JCPenney and Target.
“I’m excited to join the e.dye management team. I envision e.dye’s platform creating a paradigm shift in how design, development and sourcing and allocation of materials and products will be done,” said Thayil.
The e.dye Innovation Center has created detailed formulas for more than 3,800 vibrant colors. Using sophisticated mathematical formulas to define colors, e.dye promises an unmatched ability to produce yarns dyed consistently season after season.
“Simon brings a unique perspective on the challenges brands face in color matching and color performance. He can teach us a lot about how to stage our development practices with brands. Finally, his previous experience in color management, chemistry and physics can help e.dye expand our palette and fine tune the logic of color development,” added Murphy.
“E.dye’s technology platform is a holistic solution to the entire development process by removing and eliminating traditional roadblocks that add time to the development calendar,” noted Thayil.
E.dye has opened an Innovation Center in Kunshan, China. Located 90 minutes from Shanghai, the 160,000-square-foot, three-story Innovation Center includes management offices, a test lab and a pilot factory.
