As part of the Quicksilver Group’s recent foray into the ski hardgoods business with the purchase of the Rossignol Group, the Dynastar and Lange brands will move their U.S. operations to the mountains of Utah and focus their sales and marketing efforts on high performance products for committed skiers.

“As we move to Park City and the Wasatch Mountains, we are also reinforcing our focus exclusively on the segments and price levels of the ski business that helped us become successful in the first place,” says Tait Wardlaw, new brand director for Dynastar. “We’ll spend all of our time and resources building products for the most committed skiers in our most important categories. We’ll spend more time in the mountains and with the most frequent skiers.”

“Joining the Quicksilver Group is proving to be an excellent opportunity for all of our brands,” said Francois Goulet, President of Rossignol Group for North America. “Rossignol and Dynastar/Lange both be more powerful in this new company. We are working to evolve Rossignol into the mountain lifestyle brand that delivers all aspects of the mountain life; and Dynastar/Lange will focus on building and selling products specifically for performance-oriented, committed skiers.”

Dynastar and Lange have long and glorious heritages in the race world. Based in Chamonix, Dynastar has earned a reputation as a freeride company as well. Most recently, both brands have produced and built products for virtually every ski and boot category in the market. “We’d worked hard to compete with the biggest brands in the market at most price levels and in every category,” says Wardlaw. “Recently, we’ve been successful in a few critical categories, and we’re looking forward to focusing all of our resources in those categories as we move forward.”

Dynastar/Lange will move to Park City in May along with Rossignol. They’ll share some services, and maintain separate sales, marketing and product development teams.

“We’re very excited to have Dynastar moving to the area,” said Snowbird President Bob Bonar. “Our partnership will only be strengthened by having the two companies’ working more closely together – whether it’s on the Tram or in the offices.”