Dynamic Brands announced its acquisition of the golf umbrella company Haas-Jordan. The acquisition adds another sport and recreational brand to a portfolio which includes Bag Boy, Burton, Datrek Golf, Devant Sport Towels, Igotcha, Search ‘N Rescue and Flagpole-To-Go.
Haas-Jordan was founded in 1899 by the Hull brothers in Toledo, OH. The company is specifically known for its golf umbrellas, as well as fashion umbrellas, custom umbrellas, folding umbrellas, apparel and drinkware. In 1942, with the assistance of PGA Tour player Byron Nelson, Haas-Jordan designed and built the first American style golf umbrella, a design that combines large size, dense fabric weave and a double rib frame for added strength. Later in 1959, they were the first manufacturer to silkscreen umbrellas. Then in 1961, Haas-Jordan introduced the first all fiberglass frame and a fiberglass shaft.
“We are thrilled to add the Haas-Jordan Company to Dynamic Brands’ portfolio of premium brands,” said Leighton Klevana, CEO at Dynamic Brands. “Haas-Jordan has built a strong reputation as an industry leader for over 100 years, providing extraordinary products and superior customer service to thousands of green grass, retail and corporate customers.
Dynamic Brands’ product range includes walking carts, golf bags, travel covers, custom sport towels, bag tags, golf ball retrievers, flags, and accessories.
Photo courtesy Haas-Jordan