Dynamic Bicycles has joined forces with YaYa! Bike, Inc. to provide its direct sales customers with free bike assembly and delivery through participating YaYa! Bike independent bicycle dealers. The relationship is the first of its kind in the bicycle industry, and brings together an online bicycle manufacturer and cooperative of independent bicycle dealers into an efficient, nationwide click-and-mortar sales channel.
Due to the innovative nature of its chainless bikes, Dynamic Bicycles depends on internet and phone sales as the primary outlet for reaching its customers. Dynamic Bicycles relies on easy ownership, low maintenance and high reliability as crucial selling points in differentiating its product from other bicycles. With sales booming, Dynamic Bicycles recognizes the importance of local, personalized services that independent bike dealers provide in assuring its customers a positive experience in purchasing and owning their bike.
The agreement with YaYa! Bike, Inc., a national member-owned bicycle retail cooperative with over 340 participating stores, allows Dynamic Bicycles customers to purchase their bicycle direct from Dynamic at http://www.dynamicbicycles.com and receive free professional assembly at the nearest YaYa! Bike dealer. The partnership gives the customer an easy, convenient way to obtain their new bicycle, provides direct compensation for the bicycle dealer, and brings the online customer one who otherwise may never walk into a specialty bicycle store directly through the doors of a local bike shop.
Dynamic Bicycles President Patrick Perugini said, “With this program, everyone wins. Dynamic Bicycles taps into the national coverage and expertise of the YaYa! Bike network. The YaYa! Bike dealer adds a new revenue stream, new customers and a new way to differentiate their business. In the end, it is the customer who benefits the most they get a great Dynamic chainless bike, free professional assembly, access to the best local bike shop, resulting in the best possible experience with their bike.”
YaYa! Bike Inc. mirrored the enthusiasm of the Dynamic Bicycles deal. YaYa! Bike Director of Communications Sara Kittelson said, “The partnership with Dynamic is an innovative way to give our stores more exposure and opportunity without requiring the expansion or utilization of limited and valued floor space.” Kittelson continued, “Furthermore, the unique nature of Dynamics chainless bicycles introduces a new segment of the bicycle market to their neighborhood bicycle store for the first time.”
Perugini sees this sales and delivery model as a possible trend for the bike industry. He adds, “Despite the expertise and specialization of independent bike dealers, large, national chains have one advantage ubiquitous sales channels. They integrate retail, catalog, online and phone sales into a single model to reach more customers. With this agreement, we can help local bike shops reach new customers by leveraging our national marketing, online and phone sales efforts so together we can sell more bikes to more customers. Were thrilled to be a part of it.”
