Dunlop Sports Americas relaunched its iconic Never Compromise Reserve putter line.
“We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, fully custom putter fit entirely for their stroke,” Vice President Chuck Thiry said. “Putters are the most used club in the bag, and it’s the one golfers often don’t think to get fit for. With Never Compromise, golfers can simplify their mechanics and produce better results on the greens.”
Dunlop builds the Never Compromise line around a length fitting process. Each fitting begins by assessing the players’ putting setup using a length fitting tool that helps each golfer address the ball with the correct setup and posture. Then, fitters calculate the putter length, which is precision cut to every quarter inch.
Once a golfer chooses the length, they can select their preferred head shape and decide between two finish options: NC Contrast, a black and grey finish, or a traditional Tour Satin finish.
Based on the length of the putter, interchangeable sole weights are available for a consistent feel for each putter. Shorter-length putters are built with heavier weights, while longer putters are assembled with lighter weights.
Finally, golfers can select from one of three custom grip choices. In many locations, dealers will have the equipment, training and components available in-store to build the putter that day.
Never Compromise Reserve Putters are 100 percent CNC milled from soft 303 stainless steel and individually weighted for balance based on the putter’s length. Never Compromise also features five stroke-specific models to choose from. Models include three toe hang shapes for slight arc strokes and two face-balanced shapes for straight strokes. The lineup gives golfers a comprehensive shape selection for stroke types and personal preferences.
In 2024, the XXIO/Never Compromise/ASICS sales team of Dunlop Sports Americas will sell Never Compromise Reserve Putters to select golf shops in North America. Golfers also have the option to go online and be fitted with the same fitting options as dealers using the Never Compromise Quiz Selector tool to find the best fit for their stroke.
Image courtesy Dunlop
