Canadian performance apparel brand Duer has reportedly launched Duer Europe and is outlining its retail expansion plans for North America.
A strategic partnership with Hectic Europe is expected to facilitate the brand’s European launch while the company continues to expand its retail presence with new branded stores set to open in Victoria, British Columbia; Portland, Oregon; and San Francisco, California.
Since launching in 2015, Duer, headquartered in Vancouver, has reported a partner network of 800 retailers worldwide, an e-commerce channel, and a growing fleet of branded stores.
“Ten years ago, I set out to create clothing for people who wanted the comfort and performance and versatility of athleisure, but in an entirely different form,” said Founder Gary Lenett. “Not gym wear and not traditional jeanswear, but something in between, made using natural fabrics like denim that balance both style and function. The response from customers confirmed what I believed from the start: people don’t want to wear gym clothes beyond the gym if they have a stylish alternative built to move through every part of their lives.”
Duer said it will tap into Hectic’s local expertise, distribution network and warehousing capabilities to enable scalable operations across Europe. Building on an established footprint in 12 countries, including the UK, Germany, France, and the Nordics, dedicated e-commerce platforms shopduer.eu and shopduer.co.uk will give European customers direct access to the brand.
“While we see great opportunities internationally with Hectic, we are equally focused on strengthening our brand here in North America,” said Lenett. “This next phase of growth is about showing up where our customers already are, starting with three new stores opening across the Pacific Northwest.”
Image courtesy Duer
