Duck Commander of West Monroe, LA named Gray Loon Marketing Group as its public relations agency of record, complimenting their current role in website development and other marketing services. In addition to Duck Commander, Gray Loon will also be instrumental in launching their new brands, Strut Commander and Fin Commander.
“We’ve built a great partnership with Gray Loon through the years, and are excited to expand our relationship based on the agency’s committed leadership, understanding of our brand and their creative work,” said Willie Robertson, CEO of Duck Commander. “Gray Loon understands the evolving role of our digital media, and has the ability and contacts to tell our story to influential partners.”
Gray Loon’s digital marketing strategy aims to help Duck Commander develop a fresh approach by implementing creative PR targeting media influencers.
“Duck Commander is recognized worldwide for its family, and for developing dependable duck calls for hardcore duck hunters,” said Jonathan Harling, public relations director for Gray Loon Marketing Group. “They recognize the importance of sticking to their roots, and relating to those that have relied on their products for years. We are honored to be awarded this responsibility and look forward to helping Duck Commander and its future brands connect with customers in new ways.”
