Designer Brands Inc. in a new partnership plans to roll out several DSW shop-in-shops in Hy-Vee stores over time. The partnership will launch initially with an online experience, offering customers DSW’s digital experience via Hy-Vee.com.
DSW and Hy-Vee are developing buy-online and pick-up in-store capabilities.
Prior to the rollout of shop-in-shop locations, the companies will launch a pilot of top-selling family footwear in a pallet format in more than 120 Hy-Vee stores.
The partnership allows Designer Brands the ability to deliver differentiated products and experiences, part of its long-term strategy for growth. It also infuses Designer Brands’ commercial business with renewed energy and possibility.
“We are excited to be growing in new categories and delivering DSW’s mission of inspiring self-expression to Hy-Vee customers,” said Designer Brands’ Chief Executive Officer Roger Rawlins. “Our commercial team has positioned itself as the plug-and-play solution to grow in the footwear category. We’re looking forward to working with our incredible partner, Hy-Vee, to offer an amazing assortment of quality footwear for the whole family at a great value.”
“Quality footwear and accessories will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “Hy-Vee’s goal is to provide its customers with the very best in all lifestyle categories in a convenient and easy-to-shop format, and we’re proud to partner with a company that shares the same vision.”
Photo courtesy Hy-Vee