Dragon optics has hired Mike Bell as the new Motocross national sales manager where he will head up all power sports sales. With a vast knowledge of the motocross world, Mike comes to Dragon with not only an amazing sports career, but an extensive history of retail relations, marketing and product development as well.
“We are very excited about the addition of Mike to our sales team and look
forward to his insight and expertise,” stated Will Howard, Dragon's
president and CEO. “Mike is a perfect fit and will play a big role in
Dragons future success in the motocross arena.”
At Dragon, Mike will head up sales in the motocross area and will help
manage the brands growth in this category. In addition, Mike will help build
a strong retail alliance and program to further develop and grow the brand.
Mike comes to this position most recently from White Brothers, where he was
VP of Marketing and Brand development for the last three years.
