DPS Skis and Phantom Glide, the Utah-based ski manufacturers, hired industry veteran Chico Bukovansky as global sales director for both brands. Bukovansky will work with sales managers Pete Leazott and Doug Sheehy, who were hired earlier this year also to represent both brands.
“Chico is an experienced outdoor industry professional and has the chops to step right into this position and help DPS and Phantom Glide continue to expand their sales reach, both in the U.S. and abroad,” said Mike Cannon, VP of sales at DPS and Phantom Glide. “While market conditions have proven challenging over the last 12 months, we’re continuing to bring material, design and manufacturing innovations to market, and Chico is the perfect team member to lead the sales and customer service organization for both brands.”
Most recently, Bukovansky was the chief revenue officer at Slingshot Sports, the designer and developer of watersports essentials for kite, wake, wing, foil, windsurf, and SUP. Before Slingshot, Bukovansky worked at Dakine, leading the brand’s global sales and go-to-market teams.
Bukovansky began his career working in a ski shop in Seattle, WA, before moving to the brand side of the business in a sales position with Nitro Snowboards in 1994. Bukovansky has also served on the Board of Directors at Snowsports Industries of America (SIA) from 2016 to 2018.
“Chico has a proven track record of helping to grow brands through his relationships in the ski and snowboard industry,” said Cannon. “He has a reputation of working with reps, global distributors, retailers, and online platforms to effectively execute go-to-market strategies, and we’re looking forward to sharing his passion for winter sports as an integral part of our leadership team.”
Images courtesy DPS Skis/Phantom Glide
