Gary Petrich has been appointed president and CEO of the new Dolomite organization. Petrich will take on the role at the start of next year after a long career with Nordica, most recently as the VP of sales. The new Dolomite will operate as an independent company within the Nordica Group sharing customer service, warehousing and other services of Nordica USA.

Kirk Langford, the former EVP of Marker has joined Nordica USA as the new VP of sales, and will begin his new responsibilities immediately.

Andy Knittle, CEO of Nordica USA stated, “These are exciting times for our dealers who carry Dolomite, Nordica, and all of the brands of the Tecnica group. This is a great opportunity for Gary, and we are very fortunate to have someone with Kirk’s experience to fill such an important role for Nordica.”

When asked to comment on his new role Petrich said, “Dolomite will not only be able to capitalize on its own technology base but will also have the advantages of utilizing the significant resources of the Tecnica Group of companies including amongst others, the Nordica and Tecnica brands.”

“I will be talking with dealers over the next few months to ensure that the new Dolomite sales and marketing plan addresses the customers’ needs and exceeds their expectations. Without giving too much detail, the one thing I can say is that the strategic plan for the new Dolomite will be a refreshing departure from business as usual,” added Petrich. Dolomite will remain in their national headquarters in West Lebanon, NH.