Divots Sportswear, the golf apparel company, has acquired Atlanta-based resort wear company Sope Creek, according to Divots President Bob Friedman. Terms were not disclosed.
Sope Creek is one of the leading men's and women's lifestyle brands for resort and corporate identity apparel. The Sope Creek range has been a fixture in premier ski, beach, golf and tennis resorts, spas, cruise ships and upscale hotel logo shops for over 15 years. The company also is a consistent provider to America's leading corporations for their event and marketing needs.
The acquisition of Sope Creek by Divots Sportswear marks the continued growth of the golf apparel company as it prepares to celebrate its 35th anniversary in 2011.
Says Friedman, “We are excited about this rare opportunity to bring Sope Creek into the Divots family. Their reputation for creativity, reliability and integrity is unsurpassed in the industry, and a perfect complement to the culture here at Divots.”
While plans are for the Divots and Sope Creek sales staffs to remain separate entities, the embroidery functions for Sope Creek will now be handled by Divots' in-house embroidery operations. It also is expected that the Sope Creek line will have a presence in the Divots Sportswear booth at the PGA Merchandise Show, PGA Fall Expo and other industry trade shows.
