Dimension 6 Fitness entered into a licensing partnership with Nike to launch the Nike Strength fitness equipment line and hired Kevin Siebers, a nine-year Nike veteran, as COO and CFO.
Dimension 6 Fitness President and CEO Drew Conant is an 18-year veteran of Nike with past roles including GM of Nike Golf and Tennis North America, GM Nike Kids EMEA and GM training/fitness EMEA. Siebers had been the head of finance and strategy for global operations and logistics at Nike and, before that, directed Nike’s internal investment committee.
Conant said, “We are excited to launch Nike Strength and bring our high-quality strength-training equipment to consumers who are looking for products that will help them on their fitness journey. We believe we have a unique opportunity in the marketplace to become a driving force in the fitness space.”
Alex Davis, founder and CEO of Disruptive and Disruptive Sports Group, said, “As an investor in Dimension 6 Fitness, I am thrilled to be a part of this exciting new venture and to see Drew Conant and the rest of the leadership team bring their expertise in sports and fitness to the forefront. Our investment in Dimension 6 Fitness has led to a strong synergy between our teams, making us feel more like partners than traditional investors. I am confident that with their strategic vision and focus on consumer-centric design, Dimension 6 will become a significant player in the industry.
Photos courtesy Dimension 6, Kevin Siebers
