Reebok International and Dicks Sporting Goods officially introduced its new apparel partnership, which includes the launch of a mens and womens sports apparel collection merchandised via new shop-in-shops throughout all 340 Dicks stores in the United States. News of the deal was first announced by Dick's last September, along with Dick's exclusive deal for Nike's ACG brand for the outdoor category.
“We are proud to join in this new relationship with Dicks Sporting Goods, the premier sporting goods retailer in the country,” said Matt OToole, President, Reebok North America. “We see this as the first step in a powerful partnership for years to come.”
The Reebok apparel collection at Dicks is built around six functional areas including fitness, performance, running, compression, team sports and active lifestyle. The apparel range features technical performance fabrics including Play Dry for moisture management and SmoothFit technology, which eliminates seams and any points of irritation. Both the mens and womens collections have sophisticated design aesthetics that incorporate trend-right prints and patterns with a color palette that complements the Reebok footwear collections at Dicks.
Reeboks apparel collection at Dicks will be prominently featured in a TV spot that debuts nationally this week. The spot also highlights Reeboks HexRide footwear technology and features NFL players Matt Hasselbeck, Chad Johnson, Torry Holt and actress Stacy Keibler.