The Field & Stream Licenses Company has signed an exclusive, long term agreement with Dick's Sporting Goods, Inc. The license covers three core outdoor categories including fishing, hunting and camping gear and technical apparel. Field & Stream products will be sold exclusively at the chain's 309 stores and through its e-commerce site.
“Field & Stream has been the “original outfitter” for the authentic outdoor experience for 136 years,” said Mike Tewey, President of Field & Stream Licenses. “We are delighted that Dick's will now offer an extensive selection of genuine Field & Stream trademark products for all members of the family that are both high quality and affordable.”
“We are pleased to be able to make our stores the exclusive destination for such a broad range of outdoor apparel, footwear and equipment all under the Field & Stream label,” said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of Dick's Sporting Goods. “Field & Stream reinforces to our customers the authenticity of the experience we deliver every day throughout our merchandise assortment, given its storied history as the original outfitter for the authentic outdoor experience.”
Field & Stream Licenses was acquired in September 2006 by a private investment group led by Mike Tewey, Larry Martin and Barry Sternlicht, CEO of Starwood Capital. The company owns 115 U.S. and international trademarks covering 600 products in 43 countries including China, Japan and the European Union.
