Dick’s Sporting Goods hired Chad Kessler as EVP of vertical brands, its private label business. He will lead strategy, management and execution for the retailer’s vertical brands, including soft lines Calia, DSG and Alpine as well as the company’s hardline businesses.

Kessler came to the position from American Eagle Outfitters where he was president of American Eagle Premium Brand and where he oversaw the development and launch of AE77, a sustainable denim brand. He was also the “catalyst behind the acquisition of Todd Snyder, the designer menswear company that American Eagle purchased for $11 million in 2015.” Prior to May 2021, he was global brand president of American Eagle for six years.

He joined American Eagle after working as chief merchandising officer of Urban Outfitters, NA. He was also senior vice president of corporate merchandising at Coach and spent 16 years at Abercrombie & Fitch.

Photo courtesy DKS