The effort by Dick's Sporting Goods to expand its presence in the Northwest is moving rather rapidly, according to a number of published reports and former Joes Sports & Outdoors management attending the OR Summer Market.
To date, DKS had only been tied to one former Joes Sports & Outdoors location Hillsboro, OR. But conversations with people close to the situation are now pointing to a total of six locations that Dicks Sporting Goods has picked up since Joes was liquidated earlier this summer. The additional locations, all in Oregon, reportedly include former Joes leases in Gresham, Tualatin, Salem, Eugene and Bend. All six are expected to open this fall. DKS already has one location in Tigard, OR.
The acquisition of the former Joes real estate also kills a plan by former Joes managers to re-open stores under the G.I. Joes brand. One former manager told Sports Executive Weekly that the team was hoping to grab those same locations as the cornerstone of their plan to re-launch under the chains old name.
Jeff Hennion, EVP and chief marketing officer at Dicks Sporting Goods, told The Oregonian that the Tigard store had become one of the company's flagships since opening in March 2008.
When asked how many more stores they expected to open in Oregon, Hennion quipped, “There are more to come. My parents live in Medford and they won't be happy until we open a store there.”
