Dick’s Sporting Goods and the Women’s National Basketball Association (WNBA) have extended their multi-year partnership, which initially began in the Fall of 2021.

Through their renewed agreement, Dick’s Sporting Goods will continue as the “Official Sporting Goods Retailer” and an “Official Marketing Partner” of the WNBA through the 2028 season.

Dick’s will also remain the “Official Sporting Goods Retailer” of the Chicago Sky and Minnesota Lynx.

“We’re proud to have been a WNBA partner for the last three years and are so thrilled to extend our partnership with the league for another four seasons,” said Emily Silver, chief marketing and athlete experience officer, Dick’s Sporting Goods. “For a long time, we’ve known that investing in women’s sports is smart business, and we look forward to continuing to find ways to show up for fans, new and old, and build powerful moments that support the league and its players for years to come.”

Starting this season, Dick’s reported it will also partner with the Jr. WNBA, the WNBA’s initiative to “inspire girls to play basketball in a positive and healthy way and to learn and grow beyond the game.” Dick’s will host local youth programming onsite at Jr. WNBA events.

Additionally, the renewed deal features GameChanger, a Dick’s Sporting Goods company and youth sports mobile platform, which is joining as an “Official Marketing Partner” of the WNBA and a partner of the Jr. WNBA. Through GameChanger, youth players, coaches and families have “enhanced access” to live streaming, scheduling, communications, and scorekeeping for youth basketball games.

“This partnership renewal with Dick’s Sporting Goods reflects our shared commitment to growing the game at every level,” said WNBA Chief Growth Officer Colie Edison. “Dick’s plays an essential role in advancing our league’s value of community by giving fans everywhere greater access to express their fandom. From investing in our franchises to empowering young athletes, Dick’s continues to be a vital partner in our efforts to elevate women’s basketball and inspire the next generation.”

In addition to its presence in-game, on social and digital channels, across broadcasts, and at marquee WNBA events such as the AT&T WNBA All-Star and WNBA Live, Dick’s will continue to leverage its partnership with a wide assortment of WNBA-branded apparel and equipment at over 300 Dick’s locations, including all 13 WNBA markets, online at Dick’s.com and via the retailer’s mobile app.

Image courtesy WNBA