Dick’s Sporting Goods announced that its Dick’s House of Sport store in Knoxville has been named a Proud Corporate Partner of The University of Tennessee Athletics in its first partnership.
Through this new multi-year agreement, Dick’s House of Sport will become the Presenting Partner of Youth Sports Day at Tennessee for youth players, coaches and families and the annual Tennessee Football Spring Coaches Clinic for middle/high school coaches. The two organizations will work together to create opportunities to expand youth participation in these activities and to offer clinics and camps for young athletes at Dick’s House of Sport 24,000-square-foot field.
House of Sport will host coaches, assistant coaches, UT Spirit Squad, and others from the University at the store for special events. Special promotions on Vols gear and apparel also will be offered exclusively at House of Sport.
“There is nothing bigger in Knoxville than The University of Tennessee athletics,” said Leroy Tunley, executive director of Dick’s House of Sport in Knoxville. “This is a fantastic opportunity to bring together two organizations that share a passion for sport, youth participation in sport and community and amplify these programs for Knoxville.”
“We’re incredibly appreciative of Dick’s House of Sport’s enthusiasm in aligning with Tennessee athletics for this first-of-its-kind collegiate partnership, and we share that enthusiasm,” University of Tennessee Vice Chancellor/Director of Athletics Danny White said. “Their new House of Sport here in Knoxville is an extraordinary facility, and this partnership allows us to collaboratively leverage the House of Sport and our Tennessee brand in a way that positively impacts youth throughout our community.”
The relationship with Dick’s House of Sport was secured on behalf of the University of Tennessee by The Vol Network, Tennessee Athletics’ multimedia rightsholder and locally-based Learfield team.