Diamondback Bicycles introduced an online bike building tool that allows customers to configure and order customized bikes.
Each bike will be assembled in a custom studio at the Diamondback headquarters in Kent, WA. The tool is now available to create custom versions of the Andean triathlon bike, with other bikes in the lineup to follow in 2017.
“We’ve been overwhelmed by the positive response to our triathlon and time trial bikes,” said Steve Westover, marketing director at Diamondback. “These bikes have been race tested and proven at competitions around the world. Our new customization tool will make the buying process easier than ever before, allowing riders to choose everything from their wheelset to their bar tape color.”
