Gita Sporting Goods, Ltd. announced that Giordana apparel and Diadora shoes have been chosen as official apparel sponsors of the Colavita Olive Oil – Presented by Bolla Wines professional cycling team.

Speaking for Gita, Sandy Nicholls, Marketing Director said: “We have been working with Colavita for three years on the Giordana side and it’s great to add Diadora to the mix. We are really excited that the team is stepping up to the next level for 2004 and glad that we’re able to continue to support them.”

Giordana will also sponsor the following professional road racing teams in 2004.

  • CSC – Denmark
  • Liberty Seguros – Spain
  • Maia Milaneza – Portugal
  • Panaria – Italy

Diadora will sponsor the following additional teams and athletes in 2004.

  • Saeco – Italy
  • Igor Astarloa – Spain – current World Champion