Diadora America, Inc. acquired the Kaelin license from Ermine Investments of California. Under the licensing agreement, Diadora America has the worldwide license (excluding Japan) for the Kaelin brand.
From an operational standpoint, the licensing agreement fits into Diadora Americas long-term strategic plan, explains Bill Nuttall, president of Diadora America, Inc. Based in Kent, WA, Diadora America recently moved into a new and larger corporate office and warehouse facility to
accommodate its growing soccer, tennis, and running footwear, apparel and accessory business,
making the Kaelin agreement possible. The company can now produce product under the Kaelin
name while consolidating its already established sourcing, customer service, account-base and
other operational functions, notes Nuttall.
“Kaelin has a great reputation in the tennis business,” says Nuttall. “And its a reputation we will
live up to by adhering to the quality and performance standards Kaelin customers expect.”