Devereux, the maker of men's golf wear based in Los Angeles, has named industry veteran Brian Lohman a partner and director of sales.
To help meet growing demand for the popular men's golf apparel brand, Lohman will be in charge of developing a seasoned team of professional and experienced Brand Ambassadors in key industry territories that will provide service to Devereux's valuable retailers. Those Brand Ambassadors will partner with specialty retailers, to provide valuable product knowledge and merchandising support.
“I've been very blessed throughout my career to work with some of the very best companies and people in the golf industry, and that has prepared me for this amazing opportunity to join Devereux as a partner,” says Lohman. “I'm excited to be a part of a lifestyle brand that's redefining golf fashion for the modern man. Devereux's 'Proper Threads' mission is to provide today's gentleman with a design aesthetic that represents a cool, contemporary sophistication and elevated luxury, and brings together progressive-yet-timeless fashion with functionality that's truly missing in our golf industry today. I admire where the company is headed and am thrilled that we have a strong vision, directive and team in place.”
The Devereux lifestyle is unique to the golf industry, in that it's focused on providing a solution to the needs of today's contemporary gentleman who seeks a brand that's luxurious, stylish, comfortable and functional for whatever their day demands. The Devereux brand allows retailers to capture this rapidly growing consumer demographic and maximize their retail sales opportunities.
For the past 20-plus years, Lohman has worked in the golf/resort/specialty industry for the likes of Fletcher Leisure Group, Nike Golf Accessories, Tommy Hilfiger Golf, Doubletree Hotel Corporation and the Pointe Hilton Hotels.
The Devereux collection can be found at better clubs, resorts & specialty retailers abroad.
