Deuter USA on Thursday announced the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of Deuter and Ortovox in the U.S. market.

Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership duties for top brands including Scarpa and, most recently, La Sportiva. In the role of senior marketing manager, Degenhardt will bring experience in sales and operations in addition to his strategic marketing background to Deuter USA.

“Deuter is a respected heritage brand known for craftsmanship and innovative designs, so I’m looking forward to telling those stories to the outdoor recreation consumer,” said Degenhardt. “Ortovox is known as a worldwide leader in snow safety products and has helped define technical wool outerwear. Both brands are trusted and known for quality, and I can’t wait to add to the momentum those teams have achieved. I’ve also known the sales leadership of those brands for many years and look forward to aligning our efforts to do great things.”