Deuter USA, the technical pack company, has hired The Walton Works as their public relations connector effective immediately.
“The Walton Works understands our brand, products and position,” says Christian Mason, Director of Sales and Marketing for Deuter USA. “They come with a real user perspective and understand our sales directives, marketing initiatives and strategic direction. It’s one thing to talk about it, but they get it from experience and can tell the Deuter story in a true way.”
“Deuter is in a dynamic position right now,” says Todd Walton, president and founder of The Walton Works. “The products are focused in every category and Deuter is poised to make their relationships with partners, retailers and users deeper and more meaningful. Being a part of this brand is going to be fun.”
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry.
