Headsweats has named Jack Cochran as its new senior account manager.

With almost 3 decades of experience in the fitness industry, Cochran has a history of assisting companies grow their business while delivering excellent customer service. He is excited about the growth that Headsweats has experienced in the past year and plans to increase it in 2012 and beyond.

Cochran got his start at Reebok where he was instrumental in the launch of Weebok. He was also the National Sales Manager at Head Sports and was an independent sales representative in Colorado for several specialty lines including Wigwam, Bolle and Sideout.

“We are very excited to have Jack join our team,” says Mike McQueeney the President of Headsweats, “He has a wealth of knowledge in the endurance industry and is an accomplished leader with proven sales expertise.”

Cochran, an avid runner, has completed 27 marathons and enjoys golfing and skiing. He will be based out of Headsweats’ Boulder, Colorado office.