Debuting at a Houston, TX-area DSW, Warehouse Reimagined also highlights national brands with dedicated sections that display products and selections by store customers.
“Warehouse Reimagined allows us to showcase our national brands with shop-in-shops, together with owned brands and associated experiences that elevate brands in the eyes of the customer,” said Designer Brands CEO Roger Rawlins. “This new store format is an immersive experience—by the customer, for the customer—and brings to bear our proven capability to retail brands the way customers want. We have leaned heavily on customer insights and digital capabilities to showcase our owned brands and are partnering with top national brands to give customers an exciting 360-degree experience. This new format also features expanded and upgraded services and order pick-up areas to make the shopping experience more convenient. Optimization of space helps us ensure our top items are always in stock, building on our hard-earned customer loyalty. We will learn much from this launch by bringing our product assortment to life, maximizing our retail footprint and moving forward with our mission to inspire self-expression.”
Warehouse Reimagined features an updated warehouse-inspired store design to optimize capacity to bring the company’s owned brands front-facing, including Hush Puppies products, which will now sell exclusively at DSW stores. Together with other brands in its portfolio, including Vince Camuto, Jessica Simpson, Lucky Brand and more, Warehouse Reimagined highlights the company’s long-range plan to grow its owned brands to account for nearly 30 percent of sales by 2026.
Photo courtesy Designer Brands
