Design For The Next Generation

“Think about the heritage of Nike Basketball in general and all the signature athletes we’ve had along the way, and how exciting a lot of those products have been, and how they’re so culturally relevant. To be a part of that legacy is heavy; you just try to put your stamp on it along the way.” — Tony Hardman, Designer of both the PG1 and PG2 Nike shoe

Here are five rules Paul George and Tony Hardman stick to so they can continue to impress their take on signature sneaker culture.

Take It Beyond Basketball
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Give It An Edge
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Fine Tune, Then Fine Tune Again
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Design For The Next Generation
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Let Performance Do The Talking