Eagle Creek Rewrites the Rules of Travel
For more than 40 years, Eagle Creek and has connected travelers with new cultures, places and experiences to break them out of stale habits, mindsets and routines and help them explore our world, whether on a nearby trail or off the beaten path.
Today, Eagle Creek announced the Find Your Unknown initiative to step outside your daily routine, reject fear, uncertainty, barriers and bans, and to embrace the experiences only travel can bring. Watch the video here.
“Travel is about the gorgeous feeling of teetering in the unknown.” — Gaby Basora
Eagle Creek’s popular Travel Hub, www.eaglecreek.com/blog, serves up valuable information on where to go, what to do, how and what to pack and how to travel safely.
“Travel is the only thing you buy that makes you richer.” – Anonymous
The Find Your Unknown brand campaign will activate across multiple platforms, including digital media, social media, blogs, eaglecreek.com retail and through a mobile community tour launching in March 2018.
“Two roads diverged in a wood, and I — I took the one less traveled by, and that has made all the difference.” — Robert Frost
Travel awakens something in those willing to explore beyond daily boundaries. By experiencing the unknown, we learn even more about ourselves, each other and the natural world.
“Travel is fatal to prejudice, bigotry and narrow-mindedness.” — Mark Twain
Eagle Creek wants to inspire journeys that lead us outside our comfort zone toward new levels of understanding, growth and connection. The brands ethos is to serve all generations of travelers, backpackers, jet-setters and weekenders looking for something deeper, something greater. This insight inspires the product designers at Eagle Creek to create the equipment to explore our world.
Photos courtesy Eagle Creek