Fly-fishing lodge operator Deneki Outdoors will partner with Pale Morning Media for strategic public relations support. As the Agency of Record, Pale Morning Media will create and implement a public relations program that promotes Deneki Outdoors and its four outfitter operations in Alaska, British Columbia, the Bahamas and Chile.
“The fuel for Deneki Outdoors success has been the recognition of a simple recipe: fly-fishing travelers arent just searching for a specific kind of destination theyre looking for a specific kind of experience,” said Andrew Bennett, founder and president of Deneki Outdoors. “We needed a public relations partner that could convey this essential aspect of our business, and we found that partner in Pale Morning Media.”
Bennett began his search for a communications partner earlier this year, and chose Vermont-based Pale Morning Media for its capacity to connect with a wide variety of media including both mainstream and core fishing verticals as well as for its fluency in social media and multi-platform communications.
