DeFeet announced the naming of Michael King as the companys new Upper Midwest sales representative. Michael will cover the entire upper Midwestern region including the states of Illinois, Kansas, Missouri, Wisconsin, Minnesota, Iowa, North Dakota and South Dakota.
Based in Madison, Wis., King has extensive experience and more than 20 years in this territory. His expertise covers bike, run, outdoor, nordic and general sporting goods accounts.
“Michael will be a great asset to us,” DeFeet VP Sales Greg Demgen says. “We have never had great success in the upper Midwest, but we anticipate Michaels long term relationships with retailers to be a tremendous asset and opportunity for DeFeet.”