DeFeet has returned its custom sock sales process to its inside sales team based in Hildebran, NC and that long-time sales reps Brad Mettee and Kerri Willerton were no longer with the company.

Rob Dickerson, Morgan Cooper and Ethan Specht, DeFeet’s inside sales reps, replaced Mettee and Willerton. Dickerson handles the Western U.S., Cooper the Southeast region and Specht the Northeast territory.

The company said the consolidation provides complete services of its custom sales process.

Timed with the sales department changes, DeFeet rolled out a new customer tool to make custom sock creation easier.