Decathlon plans to open a flagship store in spring 2024 at Metropolis at Metrotown, marking its first store in British Columbia and its 19th in Canada. In advance of the store’s opening, Decathlon will host a pop-up shop at Metropolis at Metrotown in late October.
Decathlon, the world’s largest sporting goods chain with more than 1,700 stores in over 60 countries, opened its first store in Canada in 2018. It now has a store fleet across Ontario, Quebec, Alberta, and Nova Scotia.
Metropolis at Metrotown, a major regional shopping complex with more than 330 stores, announced the store opening in a press release.
“Metropolis at Metrotown is a place for everyone, across all walks of life,” said Amanda Chung, marketing manager of Metropolis at Metrotown. “We are so excited to welcome Decathlon, a brand that has built an incredible reputation for providing high-quality sports products at affordable prices. This marks another step forward in our quest to deliver an elevated shopping experience and diverse retail offering to our guests.”
“It has been a long journey, but it’s now official: Decathlon will serve Canada from coast to coast,” said Guillaume Hautson, regional manager of British Columbia, Decathlon. “Metro Vancouver is an inspiring place to be. Along with other players, Decathlon will contribute to this landscape by making sports more accessible for Vancouverites. In our stores, across other provinces and even around the globe, we have strived to empower people from all walks of life to make sports their own. We are even more excited that this adventure begins with Metropolis at Metrotown, a legendary mall in Canada. It is not only at the epicenter of the Greater Vancouver area but also allows us to meet and learn from the incredibly diverse communities of Burnaby.”
Decathlon offers private-label products that include entry-level options through performance technical gear. In the U.S., Decathlon continues to focus on online sales at Decathlon.com and through third-party marketplaces, including Target and Walmart.
The French sporting goods retailer opened several stores in the U.S. around the time it entered Canada but closed its last two in 2021 due, in part, to the impact of COVID.
