Debonair Sportswear completes acquisition of the Debonair trademark from Fruit of the Loom, Inc. for an undisclosed amount. The sale and assignment of the Debonair trademark on June 18th, 2004 is viewed as a goodwill gesture on the part of Fruit of the Loom Inc., and represents a significant milestone for startup Debonair Sportswear which has pursued registration of the Debonair Sportswear trademark since June of 1998.

Debonair Sportswear unveiled it's line of young men's active wear sport shirts, sweat shirts, athletic tops, warm-up suits and caps at the February 2004 MAGIC apparel trade show, in Las Vegas NV.