Dearfoams announced Jocelyn Thornton as its new brand president.

Thornton has extensive experience in footwear product development for brands including Sperry and Clarks and consulting experience at the Doneger Group where she was SVP building and implementing brand and product strategies. Prior to joining Dearfoams, she was the executive vice president of product and merchandising at Earth Shoes.

The hiring comes as the company moves into multi-category segments including home, sleepwear and socks and is expanding within the comfort shoe category.

“As Dearfoams evolves into a multi-category comfort brand, we are elated to have Jocelyn lead this transformation,” said Bob Mullaney, RG Barry’s CEO. “Her consumer and product experience, coupled with her leadership style, make for an ideal fit for this next evolution and growth in Dearfoams’ 75-year history.”

“I admire how Dearfoams has experienced such a successful growth story while being true to the values set by its female founder 75 years ago. This success, highlighted by last year’s performance, is a testament to a creative and driven community,” said Thornton. “Dearfoams has the opportunity to further realize the promise of comfort beyond the world of slippers, and I am looking forward to leading this transformation by building upon its rich heritage, strengthening our organization and enhancing the consumers’ daily life experiences.”

Photo courtesy Dearfoams