DC Shoes has partnered with local Jack's Surfboards locations for a shoe promotion benefiting the Soles4Souls foundation. The promotion, which kicks off July 30th and runs through August 8th, coincides with the 2010 US Open of Surfing, in Huntington Beach, CA.
“We are excited to be working with Jack's Surfboards to benefit such a great foundation like Soles4Souls,” said Brian Cassaro, DC's Action Sports Marketing Director. “With the US Open of Surfing in town this couldn't be more perfect timing. We're hoping to get the action sports community involved and collect a lot shoes for donation.”
All five Jack's locations in Southern California locations are participating. Consumers donating a pair of gently used shoes or sandals receive $10 credit on any DC product purchased that day at Jack's. All of the shoes collected will be donated to Soles4Souls, a Nashville-based charity that distributes shoes free of charge to people all around the world who are in need of something to put on their feet.