Darn Tough Vermont, an American manufacturer of outdoor and lifestyle socks, has announced the promotion of Lyn Feinson to VP of product design and development.
Feinson is stepping into a higher-level role after three years with the brand. Feinson’s experience in textiles, paired with her gift for creative designs, continues to contribute to the unstoppable growth of Darn Tough Vermont and its dominance in the market.
“During Lyn’s time here so far, she has evolved and edited the line according to industry demands and categories we serve,” explained Ric Cabot, Darn Tough president and CEO. “We are a stronger brand because of her passion, drive and commitment. We are excited to see Lyn continue to exceed our expectations on a daily basis.”
As VP of product design and development, Feinson will be focusing on product growth strategies in innovation, increasing category productivity and sustainability initiatives. Through the creation of a faster turning development protocol that is more responsive to current consumer demands, her leadership will fuel the brand’s ability to stay nimble while delivering to the ever-increasing market demand for more styles and fresh designs.
“The best is yet to be created, and I am determined to push limits of the industry with my team,” said Feinson. “We often say we’ve yet to create our best sock, and this next progression of my role with Darn Tough Vermont motivates me even more, knowing that I am exactly where I need to be and creating socks for consumers that are as dedicated to the brand, as well as those who have yet to discover our passion.”
