Darn Tough Vermont, a manufacturer of performance outdoor and lifestyle socks, welcomed Decker and Associates to the team as the agency of record in the Southeast territory. With experience working with brands such as Adidas Outdoors and Helly Hansen, the appointment of Decker and Associates illustrates Darn Tough’s continued commitment toward establishing a strong sales network nationwide.
“As Darn Tough continues to experience explosive growth across the country, we want to ensure that our retail partners continue to receive the best-in-class service they’ve come to expect from us as a brand,” said Mark Comcowich, director of sales for Darn Tough. “Brad Decker and his sales team show the dedication and possess the expertise necessary to drive growth in all of Darn Tough’s categories, from new styles in run, endurance and lifestyle to our unbeatably durable hike collection.”
Servicing the needs and demands of specialty retailers and consumers located in the Southeast, Decker and Associates looks forward to increasing Darn Tough’s presence with new assortments for sell-in while promoting and supporting sell-through.
“We’ve had our eye on Darn Tough for some time. Everyone knows they make the best socks in the marketplace” said Brad Decker, principal of Decker and Associates. “The Vertex Running Collection is very strong and will be a great add for our run specialty partners. We’re excited to bring them a premium sock option for runners of all abilities. And the opportunities in hike, work, endurance and lifestyle socks in our territory are huge. Working with Darn Tough, with their promise of unrelenting quality and an unconditional lifetime guarantee sets us and the dealers within the Southeast up for success and accelerated growth. We’re already rolling, and thrilled to be blanketing more of this premium brand across the Southeast states.”
Brad Decker will represent Northern and Western Virginia and North Carolina. Wade Wittman will service accounts in North and South Carolina. Allison Baxley will service Georgia, Alabama and South Carolina. Billy Wolf will manage Florida, Georgia and. Alex Strattman will head up West Virginia, Western Virginia, Tennessee and Kentucky.
Photo courtesy Darn Tough Vermont