Foot Locker, Inc. and Adidas Originals unveiled, “The Bobby Butter Story,” a new spot featuring NBA stars Damian Lillard and Andrew Wiggins, alongside late-night host and comedian, Jimmy Kimmel. Launching as part of Foot Locker's “Fresh Start” back-to-school campaign, the ad features Adidas Originals ZX Flux Prism Sole and Red Galaxy models.
The spot can be seen here.
The spot centers around Lillard, the 2012-13 Kia NBA Rookie of the Year, advising Wiggins, the 2014-15 Kia NBA Rookie of the Year, to make sure he doesn't let early success make him complacent. Lillard agrees that Wiggins' new Adidas gear from Foot Locker is a good start to staying fresh, because no one wants to end up like legendary street baller “Bobby Butter,” played by Kimmel.
“I've been in a few Foot Locker spots now and they keep getting more fun each time,” said Lillard. “It was awesome getting to do this one and I'm excited to see what the fans think.”
“Playing Bobby Butter allowed me to showcase both my basketball skills and sick street style,” joked Kimmel. “I've been wearing Adidas since the '80s, when I was one of the founding members of Run DMC.”
“Kicking off the back-to-school season with two young NBA talents Lillard and Wiggins is a perfect way to feature the hot new Adidas Originals gear hitting Foot Locker stores,” said Stacy Cunningham, executive VP of marketing, Foot Locker. “Tying in Jimmy Kimmel makes the spot even more fun, as we continue to push the comedic expectations of our 'Approved' campaign.”
Adidas Originals ZX Flux range in price from $90 to $120 and are available at Foot Locker stores nationwide and on footlocker.com.
The spot was created by worldwide agency BBDO.
