Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks. On Feb. 15, Dale Jr.'s exclusive adidas JR. Nation Gear will go on sale at Sports Authority available first in Daytona.

 

“I've been wearing adidas my whole life. It's who I am. Throughout my career I've been fortunate to partner with brands that fit my lifestyle, and adidas fits,” explained Dale Jr. “I've been working with adidas on the design of a new suit and I'm wearing what we came up with at Daytona.”

 

Dale Jr. continues to work closely with the adidas Innovation Team to create a race suit featuring ClimaCool(R) technology. With extreme temperatures in the car, ClimaCool(R) will keep Dale Jr.'s body temperature lower, ultimately combating fatigue and therefore allowing him to be more alert and responsive throughout the entire race.

 

“adidas' philosophy has always been to work closely with athletes and have them involved in the design process. Dale Jr. has been involved every step of the way providing feedback, comments and opinions,” said Mark Clinard, business director for Motorsports, adidas America. “Our ultimate goal is to help Dale Jr. perform at his maximum level and gain a competitive edge on the track. Along with the racing gear, Dale Jr. assisted in designing a complete adidas JR. Nation fan apparel line, which will provide fans access to the same ClimaCool technology that keeps him cool on the track.”

 

Dale Jr.'s official adidas JR. Nation apparel line will launch with men's and women's apparel such as t-shirts, jackets, hats and jerseys. The adidas JR. Nation fan collection features the same adidas ClimaCool technology that allows Dale Jr. to stay cool on the track and will be first available at Sports Authority in Daytona on February 15 at 9 a.m. in conjunction with Speedweek. In celebration of the launch, the first 88 people to purchase adidas JR. Nation Gear will receive an autographed hat. Fans can text “88” to “adidas” from their mobile phone to receive a message from Dale Jr. about the latest adidas gear.

 

Throughout the season, new products, including footwear, accessories and other exclusive gear, will debut in conjunction with special events like All-Star in Charlotte this May.