D3O, the impact protection brand based in Huntington Beach, CA, hired Kevin Franks as SVP, marketing, North America.
Franks joins D3O with over two decades of marketing and brand leadership roles in the cycling and powersports industries, including Fox Racing, Specialized and Giro. Franks spent the past two years at Soldier Unlimited, a brand-building agency.
The U.S. Department of Defence, Fox Racing, ZAGG and Klim use D3O products. Most recently, Harley Davidson, Specialized, Giro, Ariat, and Wrangler adopted its products.
In March 2022, the company opened its sales and marketing office in Huntington Beach, CA, complementing its Delta Three Oscar defense facilities in Virginia.
Stuart Sawyer, CEO, said, “I’m delighted to announce that Kevin is joining the leadership team here at D3O. Kevin’s appointment reflects the ambition and commitment to building and growing our brand and marketing programs in North America, building on the great work that Simon McNair, our SVP sales, is doing. We are building a great D3O North America team to ensure we maximize the many exciting opportunities we have.”
