D1 Training announced that it has received a strategic investment from Princeton Equity Group, a franchise and multi-unit private equity firm, to accelerate its nationwide expansion.
D1 Training has 61 locations with more than 125 locations in development. The brand’s 5-Star Training Program begins with its Division 1 strength and conditioning program for athletes ages seven and up. D1 has trained over NFL draft picks, collegiate and scholastic athletes.
“The investment from Princeton is a testament to D1’s distinct brand reputation, our proven success and strong growth potential in the fitness industry,” said Will Bartholomew, CEO and founder. “The investment comes at a great inflection point for our business. We’ve seen significant growth since we started franchising in 2017 and are now looking to the next chapter.”
“We’re eager to build on the momentum of this partnership,” said Dan Murphy, COO, D1 Training. “Our strong culture and winning business model, paired with the backing of Princeton, provide huge opportunities for growth. We have a platform positioned for accelerated development, and we look forward to welcoming new franchise partners to join our D1 Family.”
“We are incredibly excited to partner with Will, Dan and the rest of this talented team,” said Jim Waskovich, co-founder and managing partner, Princeton Equity Group. “D1 has built an incredible brand and has an unparalleled track record of success training athletes of all ages. We look forward to supporting D1’s next stage of growth.”
